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My favourite fizzy drink Sprite

Sprite has many difference compared to other fizzy drinks as it contains natural flavours with no artificial colours and it is caffeine free. The fact that it is caffeine free may be the reason why it tastes so much more refreshing than other fizzy drinks as caffeine causes me to dehydrate and given that I rarely drink 2 litres of water a day this isn't good.


A fresh tasting sparkiling lemon and lime flavour soft drink is how sprite is described by coca-cola who manufacture the drink. I would say that sprite is a refreshing drink that is a great summer drink. It is also a better alternative to coke as there is nothing artificial in the drink even though it is fizzy. Sprite is initially quite fizzy once opened but then the fizziness deteriorates with time. I don't think that the drink is overally sweet and it is just sweet enough so that the taste of the tangy lemon and lime come through. The lemon and lime combination is probably why sprite is a superior lemonade to all the others as the lemon and lime complement each other to produce a really refreshing and light drink.


250ml gives 109 calories, 26.5g of sugar (29% of RDA) which is quite a lot, 0g of fat and saturates and 0.1g of salt. As I tend to drink a 500ml bottle everything doubles and this means that there is a lot of sugar that accounts for 60% of my daily allowance assuming that I am on a 2000 calorie diet. So this is not the drink of choice for those looking to shed some pounds.


Cabonated water, sugar, citric acid, acidity regulator (E331), flovourings, preservative (E211) make up the drink. Having seen that sprite contains E numbers I wouldn't recommend that children be given sprite. The high sugar content is not really good for teeth either. To be fair a carbonated drink combined with a high sugar content spells disaster for teeth.

The bottle is a nice green colour and is transparent so that the liquid can be seen. This means it is easy to see how much of the drink is left. Sprite is available in a small 150ml can, 330ml cans, 500ml bottles and 2 litre sharing bottles. The price ranges from 30p for 150ml bottle to £1.69 for the two litre bottle. I get the 500ml bottle when only I will be drinking it and the bigger bottles are good for sharing as the fizziness goes once opened.

Coca-Cola: “Little Drops of Joy”

Coca-Cola India unveiled its ‘5-Pillar’ growth strategy to further strengthen its bonds with India. The strategy focuses on People, Planet, Portfolio, Partners and Performance. The Company announced a range of initiatives under each of the 5 pillars and also unveiled its integrated communication initiative-“Little Drops of Joy” which aims to reinforce the Company’s ‘connect’ with stakeholders in India using a single platform. Each initiative that announced are drops of a larger vision aimed at mutual growth and development. Over the last few years, the company continuously engaged with a large number of stakeholders and has incorporated their learnings in refining its strategy for India. The integrated communication platform of “Little Drops of Joy” is a tribute to their valuable inputs and truly depicts what the Company has always stood for.

‘Little drops of joy’ is also about mother-branding the offering from the house of Coke. In many ways, the campaign is a company campaign. I will not call it a corporate campaign, but it certainly is about all the brands that Coke has to offer in India. In some ways, it subliminally establishes a wee bit of distance from being painted into the corner of a cola image alone. There is more to Coca-Cola than Coke. Coca-Cola sure wants that.

In many ways, the little drops of joy could be a Kinley mineral water today and a vitamin-enriched offering in water tomorrow. It is certainly about all the other drinks in its portfolio of the carbonated kind, orange, lime and everything else included. It is about its latest offering, Minute Maid, just as it is about any other beverage it will offer in the future. Coffee is but one. There could be others.
Unfortunately it I feel the Coke mistake continues by bringing in all its brands under one platform, instead of offering distinct differentiation. It could be very good for Coke and Sprite, but might be detrimental to Kinley or the newly launched Minute Maid. Ultimately, a Coke need not position itself as a soft-drink for everyone, it just needs to be consumed by everyone.

Coca-Cola India unveils ‘Burn' car

Close on the heels of its energy drink's launch in India, Coca-Cola India on Monday announced the promotional campaign to accompany the launch. As part of the campaign, Coca-Cola India has tied up with car designer Dilip Chhabria, to bring out exclusively designed cars which would ply on the roads of Delhi, Mumbai and Bangalore to connect with the target audience.

Coca-Cola's energy drink ‘Burn' was launched last week and the car has been designed to capture the essence of the brand. Mr Ricardo Fort, Vice-President, Marketing, Coca-Cola India, said, “Innovation has always been the hallmark of Coca-Cola's business strategy in India. The styling of the car confirms to the brand imagery and association that is targeted at socially active and adventurous young adults. This is the first country where we are using a specially designed car for promotion of the brand.” He added that the promotional campaign is a long-term campaign. The car has been designed by Mr Dilip Chhabria's design studio team and built on the Matiz platform. Mr Fort said, “In other countries, we took an existing car and enhanced it further. This is the first time we have built it from scratch.”

Mr Fort added that along with the on-road promotional campaign, Coca-Cola India is developing digital activities for the brand Burn. “Our media communication plan for the brand entails the digital medium, out-of-home activities and the Burn car promotional campaign.

“We believe that the time is right now to enter the market for energy drinks and there is a critical mass of customers for our product. We will be targeting the young generation who have an active night life and need energy to go on throughout the night.”

Superstar & Thums Up Brand Ambassador, Mahesh Babu Launches An Innovative 'Thums Up Khaaleja Unda Initiative'

* Consumers just need to buy a bottle of Thums Up and look for a 9 digit unique code under the returnable glass bottle's crown or behind the label of the PET bottle.
* This initiative is applicable on all 200ml, 300ml Thums Up returnable glass bottles (RGB) and also on 600 ml & 2 liters Thums Up PET bottles.
* Need to SMS 'Mahesh' followed by the to 09869 98 98 98 from their GSM / CDMA mobile phones.
* Additionally consumers also have the option to Call 09869 98 98 98 and register the unique code through an Interactive Voice Response System (IVRS).
* Computer generated lucky draw to provide 30 consumers with a once-in-a-lifetime opportunity to perform action stunts with Telugu Superstar Mahesh Babu.
* Initiative designed to leverage the popularity of mobile phones (Both GSM & CDMA) amongst soft drink consumers in the state.
* One of a kind initiative to run in Andhra Pradesh from 10th August till 9th September, 2010.
* As part of Thums Up's association with Mahesh Babu Starrer, 'Mahesh Khaaleja' movie, a special 6 can pack priced at Rs.120 is being made available in select outlets in the state.
* Each 6 can pack will have a special DVD with exclusive footage of the soon to be released movie, 'Mahesh Khaaleja'

Coca-Cola India Forays Into The Dairy Segment, Launches It’s Latest Innovation, ‘Maaza Milky Delite’

* Maaza Milky Delite is a delicious blend of juicy mangoes and milk developed especially by Coca-Cola India in its Research & Development Laboratory in Gurgaon.
* Latest innovation has been specially developed for the Indian consumers; made available in 200ml tetra slim pack and affordably priced at Rs 15.
* Innovative consumer proposition of Maaza Milky Delite is best explained by its tagline – 'Sharing Not Possible'.
* Part of a phased launch, Maaza Milky Delite would be manufactured at the Taratala bottling facility (Diamond Beverages Pvt. Ltd) in Kolkata and will be made available to consumers through select channels and outlets in Kolkata - to be subsequently rolled out nationally later this year.
* Launch to be further supported by an intensive consumer activation program- to include both above & below the line initiatives involving extensive experiential sampling, road shows, airing of a TV commercial etc.

KOLKATA, INDIA, August 17, 2010 - After successfully delighting consumers with the irresistible taste of Maaza, Coca-Cola India today announced its foray into the dairy segment with the launch of its latest innovation. The latest offering, Maaza Milky Delite is a delicious blend of juicy mangoes and milk developed especially by Coca-Cola India in its Research & Development Laboratory in Gurgaon. Maaza Milky Delite is made out of great quality mango pulp blended with milk, providing Indian consumers with a truly refreshing and delightful experience. The innovative consumer proposition of Maaza Milky Delite is best explained by the brand's tagline – 'Sharing not possible'; a taste so irresistible that one would not want to share it with anyone!

According to Ricardo Fort, Vice President, Marketing, Coca-Cola India, "We at Coca-Cola India are constantly evaluating and exploring opportunities to expand and further diversify our beverage portfolio. It gives me immense pleasure to announce the launch of Maaza Milky Delite, an innovation that will not only mark Coca-Cola India's entry in the dairy segment but also further strengthen the leadership of brand Maaza in the country. This latest innovation has been developed at our Research & Development Laboratory in Gurgaon. As part of the phased launch, Maaza Milky Delite will be first made available to consumers in the city of Kolkata followed by a nation-wide launch later this year."

Maaza Milky Delite will be available in a 200 ml slim tetra pack, and has been affordably priced at Rs 15. The latest innovation by Coca-Cola India is for teenagers and young adults who are on the lookout for a delicious and refreshing milky mango juice drink.

According to Vikas Chawla, Vice President, Franchise Bottling Operations, Coca-Cola India, "Driven by innovation, we at Coca-Cola India are constantly trying to find new ways to delight and refresh our consumers. The launch of Maaza Milky Delite is an example of the same endeavor. Maaza Milky Delite is a combination of delicious mangoes and milk, blended together, to delightfully satiate the Indian palate. Over the next two months, Maaza Milky Delite will be retailed across 3,000 outlets in Kolkata. I am confident that consumers will find this latest innovation truly refreshing and delightful."

More About The Maaza Milky Delite Innovation…
Maaza Milky Delite is a delicious blend of juicy mangoes and milk developed especially by Coca-Cola India in its Research & Development Laboratory in Gurgaon. Prior to the launch, extensive consumer research and stability tests have been specially conducted to ensure that Maaza Milky Delite matched the taste preferences of the Indian consumers. The product has been formulated in such a manner, that it is able to withstand the Indian weather conditions and has a shelf life of 4 months.

To overcome any supply chain challenges, Coca-Cola India is sourcing the reconstituted milk and the mango pulp (Totapuri & Alphanso varieties) used in the manufacture of Maaza Milky Delite from suppliers within the country.

Prior to bringing the innovation into the market, Coca-Cola India has also developed a special 'Cool Chain' from the production plant to the distribution system, right down to the retailer. In addition, special training sessions have been organized for educating the sales team and retailers on product handling; i.e., not to store Maaza Milky Delite in conditions where the temperature is over 30 degrees Celsius.

Connecting With Consumers…
Coca-Cola India has drawn up an aggressive consumer activation campaign to market Maaza Milky Delite in the selected channels and outlets in Kolkata. The 360-degree marketing communication plan involves organizing road shows including extensive experiential sampling sessions , presence in engaging touch points etc. Complementing the on ground initiatives, TV commercial bringing out the 'Sharing not possible' proposition of Maaza Milky Delite, would be aired on all leading channels in Kolkata. The entire brand campaign has been developed and executed by Leo Burnett.

Beautiful coca-cola commercial